Skip to main content
Free resume exampleUpdated September 2026

📣 Marketing Manager resume example

A marketing manager resume example built to pass applicant tracking systems and read well to a VP of Marketing. It uses standard section headings, a single column, and the exact digital marketing, analytics, and tool keywords employers put in job posts. Every bullet pairs a channel or platform with a measurable result: pipeline growth, cost reduction, or engagement lift.

Free • Opens with the example filled in • Download as PDF after a free signup

This example contains 42 of 75 ATS keywords employers use for Marketing Manager roles.

Keywords come from the same dictionary the 22skills ATS checker scores against. Matched terms are shown in green.

Example resume

Fictional example. Name, employers and numbers are invented; the structure and keywords are real.

Marcus Reyes

Marketing Manager · Demand Generation & Brand

Chicago, United States

About

Marketing Manager with 7 years of experience running demand generation, content, and brand programs for B2B SaaS companies. Owns a $2.5M annual budget across Google Ads, LinkedIn Ads, and Email Marketing, and grew marketing-sourced pipeline 34% year over year while cutting Cost Per Acquisition (CPA) 22%. Comfortable moving between Marketing Automation workflows in HubSpot, Google Analytics 4 (GA4) reporting, and Go-to-Market Strategy for product launches.

Experience

  • Nimbuscale Software· Marketing ManagerChicago, IL (hybrid)2022-03 – Present
    • Lead Go-to-Market Strategy and Product Launch planning for 3 major releases a year, aligning marketing, sales, and product around a shared launch calendar.
    • Run demand generation across Google Ads, LinkedIn Ads and email, growing marketing-sourced pipeline 34% year over year on a $2.5M budget.
    • Manage marketing automation in HubSpot and attribution modeling in Google Analytics 4 (GA4), cutting cost per acquisition 22% at steady lead quality.
    • Own Conversion Rate Optimization (CRO) for the marketing site, running A/B Testing on landing pages that raised trial signups 18% through Landing Page Optimization.
    • Report weekly KPIs to the executive team and reallocate budget across 6 paid channels by return on ad spend (ROAS).
  • Brightleaf Digital· Senior Marketing SpecialistChicago, IL2019-06 – 2022-02
    • Built Content Strategy and an Editorial Calendar for a B2B blog, growing organic sessions 65% through SEO (Search Engine Optimization) and on-page optimization.
    • Managed Social Media Marketing and an Influencer Marketing program across 4 channels, growing follower base from 12,000 to 48,000 in 18 months.
    • Wrote Copywriting for email, paid, and landing page campaigns, and coordinated Press Releases and Thought Leadership placements that earned coverage in 3 trade publications.
    • Ran pay-per-click (PPC) and retargeting campaigns in Google Ads and Facebook Ads for a $600K annual budget at a 4.1x ROAS.
  • Parkview Retail Co.· Marketing CoordinatorChicago, IL2017-07 – 2019-05
    • Supported Integrated Marketing Campaigns across email, social, and in-store promotions for a 12-location retail chain, coordinating timelines and creative assets.
    • Conducted Target Audience Analysis and Competitive Analysis to inform seasonal campaign planning, presenting findings to the marketing director monthly.
    • Managed the Mailchimp email program and tracked Marketing Funnel Analysis metrics, improving open rates 15% and click-through rates 9%.

Education

  • University of Illinois at Urbana-Champaign· B.S. in MarketingMarketing2013-08 – 2017-05

    Coursework: consumer behavior, marketing analytics, brand management. Vice president of the American Marketing Association student chapter.

Certifications

  • Google Ads Certified · Google (2025)
  • Google Analytics Certified · Google (2025)
  • HubSpot Marketing Certification · HubSpot Academy (2024)

Why this example passes the ATS

  • The headline and summary name the role, the budget owned, and the core channels in the first three lines, which is where recruiters and keyword filters look first.
  • Skills are grouped by category (digital marketing, analytics, tools, content, campaigns) with the exact spelling employers use, such as "Google Analytics 4 (GA4)" and "Conversion Rate Optimization (CRO)", so keyword matching works without stuffing.
  • Each bullet follows channel or platform + action + number: "cutting Cost Per Acquisition (CPA) 22%". The ATS finds the keyword and the human finds the impact.
  • Certifications spell out the full program name, for example "HubSpot Marketing Certification", so the resume matches ATS searches for both the platform and the credential.
  • Dates use one consistent format, headings are standard, and there are no tables, columns, or graphics that could break ATS parsing.

Marketing Manager ATS keywords in this example

Grouped the way the checker groups them. Green terms appear in the example above; grey ones are in the dictionary but not used here.

Digital Marketing

10/13
  • SEO (Search Engine Optimization)
  • Pay-Per-Click (PPC)
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Retargeting
  • Email Marketing
  • Marketing Automation
  • Conversion Rate Optimization (CRO)
  • Landing Page Optimization
  • SEM (Search Engine Marketing)
  • Display Advertising
  • Programmatic Advertising

Analytics & Data

8/14
  • Google Analytics
  • Google Analytics 4 (GA4)
  • A/B Testing
  • Attribution Modeling
  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • KPIs
  • Marketing Funnel Analysis
  • Google Search Console
  • Tableau
  • Power BI
  • Looker
  • Multivariate Testing
  • Customer Lifetime Value (CLV)

Marketing Tools & Platforms

5/15
  • HubSpot
  • Salesforce Marketing Cloud
  • Mailchimp
  • SEMrush
  • Canva
  • Marketo
  • Pardot
  • ActiveCampaign
  • Klaviyo
  • Hootsuite
  • Sprout Social
  • Ahrefs
  • Moz
  • Adobe Creative Suite
  • WordPress

Content & Brand Strategy

9/13
  • Content Strategy
  • Brand Management
  • Copywriting
  • Editorial Calendar
  • Social Media Marketing
  • Influencer Marketing
  • Thought Leadership
  • Press Releases
  • Public Relations (PR)
  • Content Marketing
  • Brand Positioning
  • Video Marketing
  • Podcast Marketing

Campaign Management

7/13
  • Integrated Marketing Campaigns
  • Go-to-Market Strategy
  • Product Launch
  • Demand Generation
  • Target Audience Analysis
  • Competitive Analysis
  • Budget Management
  • Lead Generation
  • Account-Based Marketing (ABM)
  • Customer Acquisition
  • Customer Retention
  • Market Segmentation
  • Campaign Reporting

Certifications

3/7
  • Google Ads Certified
  • Google Analytics Certified
  • HubSpot Marketing Certification
  • Facebook Blueprint
  • Salesforce Marketing Cloud Specialist
  • Digital Marketing Institute (DMI)
  • AMA Professional Certified Marketer (PCM)

How to adapt this example to your own experience

  1. 1Replace the platforms in the skills section with the tools named in the job description you are applying to, keeping the same grouped layout. Aim for 15 to 22 skills, not 40.
  2. 2Keep the most recent role longest, with 4-5 bullets, and shorten earlier roles to 3-4 bullets.
  3. 3Turn every bullet into a result: pipeline growth, cost per lead, conversion rate, or audience growth. If you lack a percentage, use scale (budget size, channel count, campaign volume).
  4. 4Mirror the job title from the posting in your headline when it is close to your real title, for example "Demand Generation Manager" instead of "Marketing Lead".
  5. 5List only the certifications you actually hold, and spell out the full program name so it matches both the acronym and full-text ATS searches.

Questions about the Marketing Manager resume

What keywords should a marketing manager resume include for ATS?

Name the specific platforms you have used (Google Ads, HubSpot, Salesforce Marketing Cloud), the metrics you own (ROAS, CPA, KPIs), and the campaign types you run (demand generation, ABM, integrated marketing campaigns). These are the terms marketing job ATS filters scan for most often.

Should I list every marketing tool I have ever touched?

No. List the tools you would be comfortable being interviewed on, grouped by category, and lead with the ones named in the job description. A focused list of 15 to 22 skills matches better than a long list of every tool used once.

How do I show marketing impact without exact revenue numbers?

Use percentages and ratios instead: pipeline growth rate, cost per acquisition change, conversion rate lift, or audience growth. If the exact dollar figure is confidential, the relative change is still a strong, quotable data point.

Is this resume format safe for ATS platforms like Workday and Greenhouse?

Yes. It is a single column with standard headings (Experience, Education, Skills, Certifications), plain text bullets, and consistent dates, which is what parsers in Workday, Greenhouse, Lever, and iCIMS read reliably. Export it as a text-based PDF or DOCX, never as an image.

Next steps for your Marketing Manager resume

Check your resume against a Marketing Manager job description

Paste a job posting and see which of these keywords your resume is missing. Free, no signup.

All Marketing Manager ATS keywords

The full dictionary by category, with tips on where to place each term.

Start from a blank resume instead

The same free builder without the example content.

More resume examples

💻Software Engineer📊Data Scientist🎯Product Manager🎨Frontend Developer⚙️Backend Developer🔄Full-Stack Developer🚀DevOps Engineer📈Data Analyst✏️UX Designer📋Project Manager🏥Registered Nurse💼Sales Manager🧾Accountant🎓Teacher📊Financial Analyst👥HR Manager⚙️Operations Manager⚙️Engineer

Make this Marketing Manager resume yours

Open the example in the free builder, replace the details, and download an ATS-safe PDF. No credit card.