Skip to main content
Free resume exampleUpdated September 2026

💼 Sales Manager resume example

A sales manager resume example built to pass applicant tracking systems and read well to a VP of Sales. It uses standard section headings, a single column, and the exact CRM, methodology, and revenue keywords employers put in sales leadership job posts. Every bullet pairs a sales action with a metric: quota attainment, win rate, or revenue growth.

Free • Opens with the example filled in • Download as PDF after a free signup

This example contains 43 of 73 ATS keywords employers use for Sales Manager roles.

Keywords come from the same dictionary the 22skills ATS checker scores against. Matched terms are shown in green.

Example resume

Fictional example. Name, employers and numbers are invented; the structure and keywords are real.

Natalie Brooks

Sales Manager · B2B SaaS

Atlanta, United States

About

Sales Manager with 9 years in B2B SaaS sales, including 4 years leading a quota-carrying team of account executives. Manages a team responsible for $12M in Annual Recurring Revenue (ARR), holds 118% Quota Attainment for two straight years, and cut average Sales Cycle Length from 74 to 58 days. Runs the team on Salesforce and MEDDIC, and builds the Sales Playbook and onboarding program new reps ramp on.

Experience

  • Vantage Cloud Solutions· Sales ManagerAtlanta, GA2022-01 – Present
    • Manage a team of 8 account executives carrying $12M in combined Annual Recurring Revenue (ARR) quota, holding 118% Quota Attainment as a team for 2 consecutive years.
    • Own Sales Team Management, Hiring & Onboarding, and Sales Coaching for the team, cutting new-rep ramp time from 5 months to 3 through a structured onboarding program.
    • Maintain 3.5x pipeline coverage in Salesforce and coach reps on MEDDIC using Gong call reviews, raising win rate from 22% to 31%.
    • Set Quota Setting and Territory Design for 4 regions and lead monthly Forecasting reviews with the VP of Sales, keeping forecast accuracy within 5%.
    • Built the sales playbook and enablement content with marketing, cutting average sales cycle length from 74 to 58 days.
  • Brightforge Technologies· Senior Account ExecutiveAtlanta, GA2018-08 – 2021-12
    • Carried a $2.4M Enterprise Sales quota and closed 118% of target using Consultative Selling and Value-Based Selling with Fortune 1000 accounts.
    • Ran full-cycle prospecting and lead qualification in Salesloft, building an $8M qualified pipeline in 12 months.
    • Led contract negotiation for multi-year agreements, growing average contract value (ACV) 27% and cutting renewal churn to 6%.
    • Drove Upsell / Cross-sell within an existing book of business, adding $1.1M in incremental Bookings and lifting Net Revenue Retention (NRR) to 112%.
  • Coastal Business Systems· Account ExecutiveAtlanta, GA2016-06 – 2018-07
    • Sold to SMB accounts through outbound and inbound motions, qualifying with BANT and hitting 105% of a $600K quota.
    • Managed the Sales Funnel in HubSpot CRM and responded to RFP Response requests for public-sector deals, winning 3 competitive RFPs in the first year.
    • Supported Business Development through Account-Based Sales targeting 40 named accounts, contributing to 22% Revenue Growth for the territory.

Education

  • Georgia State University· B.B.A. in Business AdministrationBusiness Administration2012-08 – 2016-05

    Concentration in marketing and sales. Member of the Sales and Marketing Club.

Certifications

  • Salesforce Administrator · Salesforce (2023)
  • MEDDIC Certification · MEDDIC Academy (2022)
  • HubSpot Sales Certification · HubSpot Academy (2021)

Why this example passes the ATS

  • The headline and summary name the role, the team's revenue scope, and the core CRM in the first three lines, which is where recruiters and keyword filters look first.
  • Skills are grouped by category (metrics, CRM tools, methodology, pipeline, leadership) with the exact spelling employers use, such as "Annual Recurring Revenue (ARR)" and "MEDDIC", so keyword matching works without stuffing.
  • Each bullet follows action + tool or methodology + number: "raise Win Rate from 22% to 31%". The ATS finds the keyword and the human finds the impact.
  • Quota attainment and pipeline coverage appear in the first bullet of the current role, which is the first thing a sales VP checks before reading further.
  • Certifications spell out the platform and credential together, for example "Salesforce Administrator", so the resume matches ATS searches for both the tool and the certification.

Sales Manager ATS keywords in this example

Grouped the way the checker groups them. Green terms appear in the example above; grey ones are in the dictionary but not used here.

Sales Performance & Metrics

11/14
  • Quota Attainment
  • Revenue Growth
  • Annual Recurring Revenue (ARR)
  • Average Contract Value (ACV)
  • Win Rate
  • Sales Cycle Length
  • Pipeline Coverage
  • Bookings
  • Net Revenue Retention (NRR)
  • Upsell / Cross-sell
  • Territory Management
  • Monthly Recurring Revenue (MRR)
  • Gross Margin
  • Churn Rate

CRM & Sales Tools

7/14
  • Salesforce
  • HubSpot CRM
  • Outreach
  • Salesloft
  • ZoomInfo
  • LinkedIn Sales Navigator
  • Gong
  • Microsoft Dynamics
  • Pipedrive
  • Chorus
  • Clari
  • Marketo
  • Seismic
  • Highspot

Sales Methodologies

5/11
  • MEDDIC
  • Challenger Sale
  • Value-Based Selling
  • Consultative Selling
  • Account-Based Sales
  • MEDDPICC
  • Solution Selling
  • SPIN Selling
  • BANT (Budget, Authority, Need, Timeline)
  • Sandler Selling System
  • Gap Selling

Pipeline & Deal Management

9/15
  • Pipeline Management
  • Lead Qualification
  • Prospecting
  • Business Development
  • RFP Response
  • Contract Negotiation
  • Forecasting
  • Sales Funnel
  • Enterprise Sales
  • Opportunity Management
  • Cold Outreach
  • Deal Structuring
  • Outbound Sales
  • Inbound Sales
  • SMB Sales

Team Leadership & Enablement

8/13
  • Sales Team Management
  • Hiring & Onboarding
  • Sales Coaching
  • Performance Management
  • Quota Setting
  • Territory Design
  • Sales Playbook
  • Sales Enablement
  • Sales Training
  • Compensation Planning
  • Rep Development
  • SDR / BDR Management
  • Cross-functional Alignment

Certifications

3/6
  • Salesforce Administrator
  • HubSpot Sales Certification
  • MEDDIC Certification
  • Salesforce Sales Cloud Consultant
  • Challenger Sale Certified
  • Sandler Training Certification

How to adapt this example to your own experience

  1. 1Replace the CRM, methodology, and quota numbers with your own, keeping the same grouped skills layout. Aim for 15 to 22 skills, not 40.
  2. 2Keep the most recent role longest, with 4-5 bullets, and shorten earlier roles to 3-4 bullets.
  3. 3Lead every bullet with the metric that matters most in sales leadership: quota attainment, win rate, ARR or ACV growth, or churn reduction.
  4. 4Name your CRM and sales methodology explicitly. "Salesforce" and "MEDDIC" are two of the highest-frequency ATS keywords in sales manager job postings.
  5. 5State the team size you manage and the total quota or revenue the team is responsible for; this is the first thing a hiring manager looks for.

Questions about the Sales Manager resume

What keywords should a sales manager resume include for ATS?

Name your CRM (Salesforce, HubSpot CRM), your sales methodology (MEDDIC, Challenger Sale), and your core metrics (quota attainment, ARR, win rate, pipeline coverage). These are the terms enterprise sales ATS configurations filter on most often.

How do I show team leadership on a sales manager resume?

State the team size, the total quota or ARR the team owns, and what you changed: ramp time, win rate, or forecast accuracy. Coaching activities like Sales Coaching and Sales Playbook development show leadership beyond just hitting a personal number.

Should I include my individual quota history from before I was a manager?

Yes, briefly. A strong individual contributor track record, including Quota Attainment and Enterprise Sales wins, builds credibility for a first-time or early-career sales manager and should appear in the most recent individual contributor role.

Is this resume format safe for ATS platforms like Workday and Greenhouse?

Yes. It is a single column with standard headings (Experience, Education, Skills, Certifications), plain text bullets, and consistent dates, which is what parsers in Workday, Greenhouse, Lever, and iCIMS read reliably. Export it as a text-based PDF or DOCX, never as an image.

Next steps for your Sales Manager resume

Check your resume against a Sales Manager job description

Paste a job posting and see which of these keywords your resume is missing. Free, no signup.

All Sales Manager ATS keywords

The full dictionary by category, with tips on where to place each term.

Start from a blank resume instead

The same free builder without the example content.

More resume examples

💻Software Engineer📊Data Scientist🎯Product Manager🎨Frontend Developer⚙️Backend Developer🔄Full-Stack Developer🚀DevOps Engineer📈Data Analyst✏️UX Designer📋Project Manager🏥Registered Nurse📣Marketing Manager🧾Accountant🎓Teacher📊Financial Analyst👥HR Manager⚙️Operations Manager⚙️Engineer

Make this Sales Manager resume yours

Open the example in the free builder, replace the details, and download an ATS-safe PDF. No credit card.